4 Tips for Creating Blog Content from Client Needs

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Many private practice dietitians also maintain a professional website or blog that provides educational content and recipes often based on current events and food trends. With the demands of a private practice and providing the best personalized nutrition for clients, it can be challenging to find new and interesting blog content. Many clients are looking at their dietitian’s website for guidance, advice and meal ideas. Save time and energy by creating content that specifically meets your clients’ needs. 

Education

Follow-up sessions with clients can range anywhere from 30 to 60 minutes and it can seem impossible to fit in all the necessary education to take them through an entire week or two. The needs of clients seem to grow with every session. Take the education component to a new level and into a blog post. This can be an excellent way to provide education that may otherwise be lost when weight loss and diet take precedence. Educating about fad diets, nutrients and food trends on a blog can communicate opinion and fact in a personal style that your client already is familiar with.

Recipe Roundups

A client’s food preferences can present a challenge when working toward healthier eating habits. Not every client has the desire or the inclination to be creative in the kitchen, and many individuals do not possess culinary skills or the time to make a healthy meal. Providing multiple recipes on specific types of food can help your client and other readers who wish for the same types of recipes. For example, if a client is running out of quick and easy ways to cook chicken, pull together a roundup, from fellow healthy food bloggers, that includes chicken dishes that take 30 minutes or less to prepare. Make your website the go-to site for recipe searches.

Recipe Development

A client with special dietary needs may not know how to alter their favorite recipes. If a dietitian maintains a food blog, finding the time to perfect recipe development skills is essential. These specific clients will continue to reach toward the resources that provide them with what they need. Encourage your clients to reach out to you if they are looking for specific recipes or if they are having difficulty finding new and creative recipes that work for them and their family. Use these ideas to create content you know your readers will use.

Fitness

There is a plethora of fitness routines on social media, but dietitians who offer private counseling have an opportunity to create safe fitness content on their site or refer to those who do. Clients who experience a specific hurdle with their fitness often need encouragement and variety in their workout routines. Using their physical activity preferences, create new and fun workouts based on their goals. Many dietitians have an exercise science or sports nutrition background. If not, consult with a dietitian who does or find a fitness professional if creating fitness suggestions is uncomfortable. Use a free design program to create fun graphics that can be saved to your client’s phone. Just one note when advising on fitness — it’s a good idea to add a disclaimer to each fitness post for the reader to first check with a doctor before beginning any exercise program.

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Sarah Pflugradt
Sarah Pflugradt, MS, RDN, is a freelance writer, blogger at Salubrious RD. Connect with her on Facebook, Pinterest and Twitter.