Synopsis of the App: Firework is a short-form social video storytelling app.
Price and Platform: Free. Apple and Android.
RDN Score: 4/5
Pros
Easy to capture and share content from the app.
Includes searchable music and options for timed capture, adjusting footage speed (from 0.3x to 2x) and to toggle beauty filters on and off.
Swipe to turn on different camera filters.
Opening the app immediately immerses the user in fast-moving video content.
Videos cover the phone screen and are easy to access.
Camera includes a variety of special effects including time warp to change from slow motion to reverse, as well as voice changes to male, female and cartoon.
Firework lets creators capture both vertical and horizontal footage in one shot using only their phone. Viewers then can move their phone to see more of the scene.
Easily select a video cover and add a title before sharing.
Tag videos with a trending hashtag to increase views.
Control who sees your content by sharing with the public, followers or a private list or to social media including Instagram, Messenger and other platforms.
Save video collections to your profile for easy recall.
Cons
There is no way to link out to your website, which means creator content will live on the Firework platform and not drive traffic to a blog or other owned site.
There is no option to leave comments to engage viewers. Rather, viewers must send a private message to connect with creators.
Bottom Line: A likely competitor to TikTok, Firework is good for entertainment and may work for quick food and how-to videos for those who want to build a following on the platform.
Marisa Moore, MBA, RDN, LD, is based in Atlanta and specializes in culinary nutrition, communications and consulting. She blogs at marisamoore.com. Follow her on Instagram and Twitter.
Synopsis of the App: Firework is a short-form social video storytelling app.
