Holly Health (Version iOS 1.8)

Holly Health (Version iOS 1.8) -Synopsis: Holly Health is a self-proclaimed personal coach designed to compassionately help move users toward healthy habit changes.

Price and Platform: Free two-week trial; $68.99 paid option. Apple and Android.

RDN Score: 2/5


  • Includes a digital mascot, the Holly bird, who onboards new users and offers guidance throughout the journey in the app.
  • Users focus on rebuilding their relationship with food, reaching and sustaining a healthy weight, improving general health, feeling better mentally, or working on self-esteem.
  • Includes goal setting, small habit encouragement and ways to reflect and evaluate efforts and obstacles using a small habits approach.
  • Holly Health includes a variety of mindfulness challenges (ranging from easy to hard), tracking tools and information to help users build small and sustainable habits.
  • The app is built upon evidence-based psychological interventions such as cognitive behavioral therapy and acceptance commitment therapy.
  • Offers two weeks free with sign up, then the app costs $68.99/year or $10.49/month.


  • Although the app is free to download, Holly Health requires sign-up to view any content and payment after the two-week trial.
  • While Holly Health has some options to focus on mental health, it appears to have a big focus on weight as part of the “journey towards health and happiness.”
  • Though Holly Health is built upon evidence-based psychological interventions, it doesn’t appear to include any studies exploring the effectiveness of the app itself.
  • The personalized coach is a bot, not a human, so there likely will be some limitations.
  • According to the privacy disclosure, Holly Health tracks and links location, browsing history, usage data, contact information and identifiers to the user and may link additional data to you such as financial information and user content.

Bottom Line: Holly Health might work for people seeking a weight management tool that includes a small step approach and covers mental and behavioral aspects.

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Marisa Moore
Marisa Moore, MBA, RDN, LD, is based in Atlanta and specializes in culinary nutrition, communications and consulting. She blogs at marisamoore.com. Follow her on Instagram and Twitter.