Synopsis of the App: Tangi is Google’s new short-form video app, packed with how-to videos that inspire users to learn and try new things.
Price and Platform: Free. Apple, Android, Web.
RDN Score: 4/5
Pro
Easy to use with a simple and bright design.
Social video sharing app with 60-second tutorials across several categories including art, beauty, cooking, decor, DIY and lifestyle.
Easily pause, rewind and fast-forward videos to view tutorials at your own pace.
Tap “Try It” to share a photo of your finished recipe or project using the tutorial.
Easily bookmark videos to save for quick recall.
Browse the “Try It” Gallery to see pictures of what the community has made and what works.
Follow your favorite creators and build an audience of your own to share your best short DIY videos.
Creators with more than 100 followers can post longer videos (up to two minutes).
Video uploader includes plenty of details to make your content highly searchable.
Potential traffic driver. Creators can include a clickable weblink to allow the viewer to quickly access a full recipe or blog post outside Tangi. This is a key differentiator compared to popular platforms such as Instagram and TikTok.
Generate a QR Code or easily share videos via text and social platforms including Facebook.
Quickly and seamlessly sign up with a Google login.
Cons
At the time of this review, users must apply to become a Tangi creator or have an invitation code to create content.
The video uploader can be slow.
Compared to other social video apps, Tangi appears to have less content available.
Bottom Line: Currently a cross between TikTok and Pinterest, Tangi is ideal for creators and anyone seeking DIY in-spiration. If you already produce short-form videos, consider securing a username and watching how the app develops over time.
Marisa Moore, MBA, RDN, LD, is based in Atlanta and specializes in culinary nutrition, communications and consulting. She blogs at marisamoore.com. Follow her on Instagram and Twitter.
Synopsis of the App: Tangi is Google’s new short-form video app, packed with how-to videos that inspire users to learn and try new things. 
